TOTAL QUALITY: A Long-term Success Strategy

 

What is Quality? 

“A measure of excellence or a state of being free from defects, deficiencies, and significant variations. Quality is brought about by strict and consistent commitment to certain standards that achieve uniformity of a product, service, or process in order to satisfy specific customer or user requirements.” 

Total Quality Management (TQM) is not a one-time operation or an occasional practice. It is a regular and ongoing process in which errors in production or manufacturing, supply chain, and customer service or experience are detected to reduce or eliminate them. It involves all employees, not just the top management, and integrates quality improvement into the organization using data, systems, processes, strategies, and communication. 


Advantages of TQM

Fewer defects: TQM ensures that products and services are created error-free in the first place. This naturally reduces product defects and the need for recalls, fixes, or customer support.

Reduced costs: Fewer defects result in cost savings for organizations due to fewer spends on product fixes, replacements, and customer support, which ultimately increases profit margins. 

Customer satisfaction: Error-free, quality products lead to higher customer satisfaction, which results in better word-of-mouth, higher sales, and greater market share.

Better company culture: Organizations with TQM in place develop a mindset of quality and constant improvement that becomes embedded in all aspects and processes. 


Why TQM?

In the highly competitive world economy, technology has been the key for organizations to stay on top of their game. However, due to rapidly evolving technology and consumer expectations, products/services have to be of higher quality, greater utility, and lower cost to be relevant and useful. This challenge can only be met with an even higher efficiency that minimizes waste and utilizes resources fully. 

Total Quality Management, therefore, has strategic importance for an organization that wants to be future-ready and thrive in tomorrow’s ultra-competitive climate. The benefits of TQM mentioned above result in waste elimination and overall improvement in efficiency and productivity, leading to higher competitive fitness. Quality is, thus, the best investment for industries and organizations today. It ensures that all parts and people of an organization work together to continuously improve its products, services, processes, and culture, enabling long-term competitiveness, growth, and success. 


Quality at Rajuri Steel

At Rajuri Steel, it is a wholehearted belief that quality is the be-all and end-all of production and customer satisfaction. In full pursuit of this belief, the company has embedded Quality into its DNA in the following ways:

1. As an ISO 9001:2015 company, Rajuri Steel instituted a complete Quality Measurement System as part of its Quality Management process. 

2. The company firmly believes that quality is the result of sincere effort, intelligent direction, and skillful execution. 

3. Rajuri Steel products bear the IS:1786 and IS:13920 marks of the Standards Bureau. 

4. Rajuri Steel is the pioneer in India to have every manufactured bar certified by SGS Online. 

5. All Rajuri Steel products are thoroughly tested at the full-fledged Testing & Inspection facility on both physical and chemical parameters. 

6. The quality system at Rajuri Steel has been diligently refined further, and new software tools are incorporated from time to time to stay abreast of the latest technologies.

7. A culture of quality is inculcated at Rajuri Steel to sensitize all personnel on all aspects of implementing a Quality System as well as accountability to customers. 


At Rajuri Steel, quality lies at the core of winning and retaining customer trust that is as robust and long-lasting as our products.

Location: India

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